LYTEWATER

Zero budget project - I just got paid my day rate to film and edit. Back then I hadn’t quite figured out how to price projects properly, so I treated it like a challenge instead.

I used friends and family as the cast and shot everything in public locations - no permits, no crew, just me and my camera.

I recognised that the brand's audience extended beyond sports enthusiasts and encompassed individuals aspiring to live a healthy lifestyle. So, with this in mind, I set out to craft a storyline that would strike a balance between sports and the everyday lives of ordinary people.